Job Description

Description:

TransPerfect’s Marketing & Communications team is looking for a full time Senior Marketing Specialist to join our Solutions Marketing Team, responsible for market research, go-to-market strategies, digital marketing, and performance marketing efforts.

With over 8,000+ worldwide employees, over $1.1 billion in annual revenues, and 120+ global locations, TransPerfect is the world’s largest provider of language and technology solutions for global business.

The ideal candidate will have a minimum of 3-4 years of previous experience in a similar role, and a strategic, data-driven approach to marketing. This role is ideal for a marketing professional who thrives in a cross-functional environment, collaborating with product, sales, and marketing teams to drive engagement, generate leads, and support revenue growth.

Primary responsibilities include:

Market Research & Analysis

• Become an expert in our offerings and customer needs.
• Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities.
• Analyze competitors to refine positioning and identify market gaps.
• Monitor industry trends and emerging technologies to inform strategy.

Go-To-Market (GTM) Strategy

• Collaborate with product owners to develop and execute GTM plans for new and existing offerings.
• Document product use cases to inform messaging and content.
• Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas.
• Align marketing efforts with sales objectives and product roadmaps.
• Oversee branding and packaging, including product and feature naming conventions.

Digital Marketing & Lead Generation

• Conduct research, analysis, and discovery with stakeholders to inform promotional strategy
• Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing.
• Ensure all promotional activities have clear KPIs to measure success and to allow performance optimization.
• Analyze and optimize campaign strategies
• Report on campaign performance

Content Creation & Management

• Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies.
• Work with subject matter experts to create content aligned with customer needs.
• Execute multi-channel content strategies, including blog posts, white papers, webinars, and email nurtures.

Engagement & Audience Interaction

• Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction.

Sales Collaboration

• Regularly engage with sales teams to gather insights and refine marketing strategies.
• Support sales with messaging, solution narratives, and pitch materials.

Event Support

• Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events.

Data-Driven Decision Making

• Conduct ROI analysis to measure marketing effectiveness.
• Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns.
• Use analytics tools to measure performance and provide actionable insights.
• Identify new ways to enrich target audiences for campaigns.

Cross-Functional Collaboration

• Act as a bridge between product, sales, and marketing to ensure alignment on strategy and priorities.
• Collaborate with digital marketing, creative teams, and product managers to deliver cohesive campaigns.
• Partner with production and solution teams to incorporate user feedback into product development.

Proof Points & Customer Advocacy

• Collect testimonials, case studies, and proof points from satisfied clients.
• Conduct focus groups and user interviews to refine messaging and uncover new opportunities.

Continuous Improvement

• Stay up to date on new marketing technologies and methodologies.
• Identify opportunities for market expansion and cross-vertical use cases.

Required Skills:

• Minimum Bachelor's degree or its equivalent, with preference for Marketing, Communications, or another relevant field
• 3-4 years of proven marketing experience is essential.
• Effective communication skills, both written and verbal.
• Basic design capabilities (i.e., Canva) and proficient in Microsoft Office 365
• Prior work on trade shows or large-scale events/promotional campaigns.
• Brand management/development experience.
• Marketing platforms experience is a plus.
• Travel 10-15%

About Us:

TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients, and has turned into one of the most successful growth stories in the business world.

The TransPerfect Global Group includes more than 30 individual operating companies that work both independently and collaboratively to help clients achieve their global business goals and objectives.

TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at .

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