Job Description

E-Commerce Website Specialist (Shopify)

Our client is looking for a Shopify Ecommerce Website Specialist to manage and optimize their online store. This role focuses on improving the customer experience, conducting QA testing, creating high-converting landing pages, and collaborating with an SEO agency to drive best practices. A key responsibility is enhancing conversion rate optimization (CRO) to improve ecommerce performance.

Responsibilities:

• Manage and maintain the Shopify storefront, ensuring functionality and performance.
• Oversee global market operations, including localization and currency management.
• Conduct QA testing across desktop and mobile, working with developers to resolve issues.
• Implement SEO optimizations in partnership with an external agency.
• Create and refine landing pages to boost engagement and conversions.
• Analyze competitor websites and industry trends to improve site performance.
• Drive CRO efforts, optimizing key metrics like conversion rate and bounce rate.
• Utilize analytics tools (Google Analytics, Hotjar) to track user behavior.
• Manage Shopify apps and integrations to enhance site capabilities.
• Maintain product listings, pricing, and merchandising in collaboration with marketing.
• Conduct A/B testing to refine the customer journey.

Requirements:

• 2+ years managing a Shopify-based ecommerce store.
• Strong attention to detail with the ability to QA updates across desktop & mobile.
• Experience handling global storefronts (localization, translations, currencies).
• Proven ability to create and optimize landing pages for marketing.
• Familiarity with Shopify apps and ecommerce functionality.
• Proficiency in Google Analytics, Hotjar, and A/B testing.
• Experience with CRO strategies to improve site performance.
• Basic HTML/CSS knowledge (Liquid experience is a plus).
• Strong problem-solving skills and ability to collaborate with developers, marketing, and agencies.

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